is a city located in Nagano, Japan. It markets itself as "Japan's Hometown".
The city was founded on August 1, 1954. As of 2008, the city has an estimated population of 23,969 and the density of 118 persons per kmÂ². The total area is 202.32 kmÂ². The Chikuma River (the longest river in Japan) runs through the centre of the area and becomes known as the Shinano River when it passes into Niigata Prefecture. Contrary to a popular misconceptio the city has no relationships with the TV and electronics manufacturer Iiyama.